Psychotechnologies of Influence

I think that most people are unaware of the extent to which their beliefs and their daily choices are shaped by advertising and public relations, and the deceptive and manipulative  psychotechnologies they frequently employ. We’re so inundated every day by symbols and messages crafted by professional persuaders that their influence is largely invisible to most people. We’re all targets of corporate social engineers, and there wouldn’t be so many advertisements if they weren’t effective.

The “Father of Public Relations,” Edward Bernays, was a government propagandist during World War I. After the war, realizing that propaganda had peacetime applications, he re-named it public relations, and wrote the rulebooks for a new profession: the public relations counsel (in the sense of “legal counsel”). Bernays was a nephew and confidante of Sigmund Freud, whose teachings about subconscious influence were combined with the techniques of propaganda in such books as Crystalizing Public Opinion (1923) and Propaganda (1928).

Bernays wrote about “the possibilities of regimenting the public mind” and “the conscious and intelligent manipulation of the organized habits and opinions of the masses.” The practitioners of this new science of influence and persuasion, he wrote, “constitute an invisible government which is the true ruling power of our country. We are governed, our minds molded, our tastes formed, our ideas suggested, largely by men we have never heard of.” Over the last century the propaganda industry (advertising, public relations and political consultancy) has become an indispensable part of both commerce and politics. You may never have heard of Edward Bernays, but he was one of LIFE magazine’s “100 Most Influential People of the Twentieth Century.”

Persuasive messages and campaigns that rely on logic and facts aren’t propaganda. Propaganda aims at the gut, not the brain, using deceptive and manipulative techniques to influence and persuade. The techniques of propaganda aren’t the only weapons in the arsenal of the propaganda industry. Rhetorical devices, symbol manipulation, heuristics, and psychological learning theory – specifically classical (Pavlovian) conditioning and operant conditioning – are among the psychotechnologies  of influence and persuasion utilized by propagandists. I’ll write about some of these tricks of the trade in Part 2, but I’ll first  name and describe the classic techniques of propaganda. Most of these techniques were identified by the Institute for Propaganda Analysis, a public interest group in the thirties whos stated goal was to “teach people how to think (independently), not what to think.”

Probably the most common propaganda technique is assertion: stating an opinion as if it were a fact. Assertions range from outright lies to cleverly-worded messages with no objective factual basis. If you qualify a stated belief with “I think,” “it seems to me,” or “in my opinion,” it’s not propaganda. President Reagan’s famous  statement that “government is the problem” is a classic example of assertion. Another of the most frequently used propaganda techniques is ad nauseam – the endless repetition of assertions, slogans, or advertising jingles. A phrase attributed to Hitler’s Minister of Propaganda, Joseph Goebbels, is that “a lie repeated a thousand times becomes the truth.”

Transfer is a term for creating an association, positive or negative, between two unrelated things. (From a psychological point of view, transfer involves classical conditioning.) Using an American flag as a backdrop for a political message is an example of positive transfer. A background visual of burning stacks of money is an example of negative transfer. Bandwagon suggests that we should be on the winning side and avoid being left behind with the losers: “Everybody knows that’s the truth” or “for those who think young.”

Other propaganda deceptions include lies of omission, card-stacking, and distortion, where facts are cherry-picked to promote the message, and any contrary facts are omitted or misrepresented; or involving an insidious mixture of facts and outright lies; or half-truths, where facts are blended with assertions. Glittering generalities like “national honor” and “best country in the world” are subjective and have no objective basis for definition. Name-calling attempts to reduce a person to a label. With ad hominem, the messenger is attacked, to distract from the message, i.e. “You can’t trust anything he says.” Testimonial and appeal to authority attempt to link  the message with an admired person or authority, whether Abraham Lincoln  or “nine-out-of-ten dentists.” Celebrity endorsements  also fall into this category.

Simplification and pinpointing the enemy offer simple explanations for complex issues and propose a culprit for an identified problem, as in Hitler’s scapegoating of the Jews. Appeal to fear and stereotyping also belong to this cluster of techniques – favored by demagogues and xenophobes – and are self-explanatory. The black & white fallacy is also related: if you’re not with us, you’re against us. There’s no middle ground.

The result of a successful propaganda campaign  is ignorance or deception on a mass scale. If this post has stimulated your curiosity  about psychotechnologies and corporate social engineering, I’ve written a book about it: Ad Nauseam: How Advertising and Public Relations Changed Everything – available in paperback online, or as an e-book.

The Great Secret

In a previous post I mentioned the Great Secret. My fictional protagonist – a man on a quest for Meaning – found a book with the title The Great Secret, only to discover that the pages were blank. I actually have a book titled The Great Secret, written in 1922. Its Flemish author (who wrote in French), Maurice Maeterlinck, won a Nobel Prize in Literature for his poems, plays and essays. Despite its having been written almost a century ago, it’s well-researched and still provides a valuable guide to the tradition of the Great Secret. What attracts me to the notion of the Great Secret is my sense that we all live at the heart of a Mystery: what is life? what is consciousness? what does it all mean?

Maeterlinck studied the Vedic (Hindu) tradition of India, Egyptian religion, Zoroastrianism, Greek mystery schools, Buddhism, Jewish Cabalists, Gnostics, Neoplatonists, and alchemists. I don’t think modern scholars can add much to what Maeterlinck learned about  these ancient wisdom traditions. He was no starry-eyed True Believer, but a  thorough and objective scholar. It’s been said that “those who know don’t tell; those who tell don’t know.” Maeterlinck doesn’t offer a definitive answer to the question, “what is the Great Secret?” but shares what he’d learned from years of study – food for thought. His succinct conclusion is mysterious, not definitive – as you will see at the end of this post.

There were many mystery religions and cults in the ancient world. They often had an outer circle of adherents who were given one set of teachings (exoteric knowledge), and an inner circle of initiates to whom the Great Secret (esoteric knowledge) had been revealed. This knowledge challenged the conventions of the outer circle, often in a shocking way. Imagine growing up believing that God is a male, only to be told by the high priest at your initiation that God is actually female. Maeterlinck suggests that what was whispered in the ear of Egyptian initiates was, “Osiris is a dark god.”

One of the core tenets of the Vedic tradition is that all things are one thing: Brahman. Maya – the veil of illusion – keeps us from knowing our identity with all  things. (The greeting/blessing “namaste” is  an acknowledgement of the divinity of the person being greeted.) This idea of the unity of all things can also be found in other ancient mystical sects, as well as in some modern mystical philosophies. A common thread in various mystical teachings/traditions is that if all things are one thing, then you don’t have to go outside of yourself to discover The Truth. The macrocosm is contained in the microcosm.

Saint Francis of Assisi wrote, “What you are looking for is what’s looking.” Rudolph Steiner, founder of Anthroposophy, wrote “It is in the soul that the meaning of the universe is revealed.” Maurice Maeterlinck put it this way: “It is in you yourself that (God) is hidden and it is in you yourself that you must find him.” This echoes the beliefs of such Christian mystics as Meister Eckhart, as well as mystical Christian, Jewish and Muslim sects.

Another common thread in mystical traditions is that the Great Secret is something to be experienced, not understood. Mystics do not seek contact with, or  knowledge from, the Divine; they seek union. A common belief in mystical traditions is that “the vessel must be prepared” to hold the wine of revelation. Sometimes the preparation involves an ordeal of some kind. Other times it means practicing a discipline, such as  meditation or asceticism. But at the very least it means emptying  your cup of your old beliefs, so that new wine can replace the old. A Sufi saying has it that “when the student is ready, the teacher will appear.”

In his novel Zorba the Greek Nikos Kazantzakis wrote, “Everything has two meanings, one manifest, one hidden. The common people comprehend only what is manifest.” Maeterlinck wrote, “Humanity has need of the infinite.” His best summation of his thesis is, “The Great Secret, the only secret, is that all things are secret.” Go figure.

Plutophilia – a proposed diagnosis

Psycho-diagnostics are culture-bound. The “Bible” of psychodiagnosis in this country is the Diagnostic and Statistical Manual of the American Psychiatric Association (DSM), and from time to time a committee of psychiatrists updates it. The current edition is DSM 5. In DSM 2, homosexuality was classified as a mental disorder, but this error was corrected in the next edition. The DSM 3 also eliminated the “neurotic disorders” listed in the prior editions. What used to be called Multiple Personality Disorder is now called Dissociative Identity Disorder. Some diagnoses have a limited lifespan.

Each diagnosis establishes multiple criteria (e.g.descriptions of symptoms), a certain number of which have to be met in order to establish the diagnosis as accurate. Psycho-diagnostics isn’t rocket science. It’s often imprecise, and relies more on theories than on verifiable data. Unlike most physical disorders, there are no biological markers to distinguish (for instance) Schizophrenia from Schizoaffective Disorder or Bipolar Disorder, manic. Much psychodiagnosis is educated guessing. The criteria for what’s considered psychopathology are values- and culture-bound, and sometimes arbitrary.

Mental illnesses exist in other cultures that aren’t found in the DSM.  Amok  is a mental disorder that occurs in Malaysia, Indonesia, and Polynesia, where people (mostly men) go berserk and assault anyone in their path. Koro is a persistent anxiety state that manifests in some men in Southeast Asia, based on their belief that their penis is shrinking, or retracting into the body, and that this can lead to death. Susto is a belief in “soul-loss” in some Hispanic cultures, which is believed to cause vulnerability to a variety of illnesses. A lot of people around the world believe in illnesses caused by voodoo/obeah/root magic hexes or spells, or the “evil eye.”

Having stated that psychodiagnosis is somewhat arbitrary and culture-bound, I’ll try to make the case for a new diagnosis that is bound, not to an ethnic or national culture, but to the multinational corporate culture. Only the very rich can develop this pathology. I believe  that there are cultural, economic, and political reasons why Plutophilia – excessive love of wealth –  isn’t a recognized  “paraphilia,” alongside necrophilia and  pedophilia. (Plutophobia – fear of wealth or money – is believed by some clinicians to be  a treatable psychopathology.) According to the Bible, it’s not money, but the love of money that’s the root of all evil.

Here are my suggested diagnostic criteria for a diagnosis of Plutophilia: (1) Obsession with the endless accumulation of wealth, far beyond what is needed or will be spent in a lifetime; and persistent or compulsive behaviors in the service of wealth accumulation. (2) Compulsive competition with other plutophiles in amassing the greater/greatest fortune. (3) Unconcern with the negative economic, social, and ecological consequences of their exploitation of workers and/or other resources, and of their obsessive profiteering. (4) Delusional belief in their (social Darwinistic) superiority as human beings, and in having “earned every dollar.” (5) Insatiability. No matter how much wealth is accumulated, it’s never enough. (6) The belief that their psychopathology  is a virtue. I’d say that meeting five of these six criteria would suffice to establish the diagnosis.

Plutophilia is responsible for the vast gap between the wealthiest few and the masses that live in, or on the edge of, poverty. It harms society as surely as an unending drug abuse epidemic. However, having the disorder can’t be the grounds for involuntary commitment and/or court-ordered treatment. Sadly, there is no known treatment or cure.

Existentialism and psychotherapy

Although I studied a variety of therapies in my preparation for a career as a psychotherapist, I never identified exclusively with one approach – gestalt, client-centered, behavioral, psychodynamic – as a descriptor of my style of therapy. I was an eclectic practitioner, but have always considered my therapeutic orientation to be existential.

I respect that there are therapists whose work has a religious foundation, but mine was a secular practice. I validated faith in God and prayer as best I could, with clients who found meaning in their religious beliefs; but if clients asked me to pray with them, I declined. Although I was raised as a Christian, and most of my values are rooted in the Judeo-Christian ethic, I’m an agnostic of the kind that’s very comfortable with saying “I don’t know” when asked about specific religious beliefs. I think that it’s just as arrogant for an atheist to assert sure knowledge that there is no God as it is for a religious person to assert that I’m in error for not believing what they believe. Define God, then we can talk.

I don’t believe that I have the authority to definitively answer questions about religion and am tolerant of  those who claim to “know” that their beliefs are true, as long as they do no harm as a result of religious beliefs. Of course, there’s considerable room for debate about what constitutes harm. (I personally consider any form of indoctrination to be harmful.)  I consider myself an existentialist because existentialism directly addresses morality and personal responsibility, without the excess baggage of sin and redemption and pleasing God. I’ll briefly summarize some of the basic principles of existentialism, as I understand them.

First, existentialism asserts that there’s no universal Meaning “out there” that all right-thinking people can apprehend – as opposed to religions, which assert that there is, i.e. “God’s plan.” To existentialists, concepts like Sin and Redemption and Divine Intercession are constructs based on religious doctrine. They don’t exist in any objective sense. Meaning only exists in the eye of the beholder. Life is absurd, as illustrated by Albert Camus in “The Myth of Sisyphus.”  Sisyphus continues to push the boulder up the hill, despite knowing that it will just roll back down. He persists, despite the absurdity of his efforts, because the act has meaning for him.

Because there are no absolute rules, or Divine rewards or punishments in an afterlife, we are each free to do whatever we want. But the other side of the coin of freedom is responsibility. We’re absolutely responsible for whatever we choose to do, and can choose to behave morally even if we don’t believe in Heaven and Hell. We can choose to live in good faith with others, because of our moral responsibility for all of our actions. Although we can find joy and meaning in authentic relationships, we’re all essentially alone in our lives. (A song sung by Country singer Bill Monroe expresses this as well as anything I’ve read on the subject; “You’ve got to walk that lonesome valley,/ You’ve got to walk it by yourself,/ ‘Cause nobody else can walk it for you./ You’ve got to walk it by yourself.”) We each have to deal with Angst (anxiety) and dread that comes from the knowledge that we will someday cease to exist. Existentialists don’t rely on the comfort of religious promises of eternal life for the faithful, to come to terms with our mortality.

To say that there’s no objective Meaning to existence “out there” isn’t to say that meaning is unimportant. As an existentialist I’m free (like Sisyphus) to find, or create, my own meaning. One of the best-known existential therapists, Viktor Frankl, named his school of psychotherapy logotherapy – from the Greek “logos”: meaning, or reason. (I’ve written about Frankl in previous posts. I’ve recommended his book, Man’s Search for Meaning, to more clients over the years than any other book.) Although I didn’t practice logotherapy, per se, I’ve worked with many therapy clients to help them find or create meaning in their lives. It can be a life-or-death matter with people who are suicidal.

I initially saw existentialism as grim and forbidding: if there’s no extrinsic Meaning to existence, then all we can do is to sweat along with Sisyphus, acting as if there was meaning to our lives. But now I see the richness of choice, where I once saw austerity. Existentialism gave me a philosophical context for the I-Thou encounters of psychotherapy. We all have a need for our lives to mean something; but we needn’t rely on “God’s plan,” as taught by this or that religion, or on promises of eternal life, to find meaning in our lives.

If you want to learn more about existentialism and the colorful characters (Jean-Paul Sartre, Simone de Beauvoir, as well as Camus, Heidegger and Merleau-Ponty) who formulated its principles, I recommend Sarah Bakewell’s highly-readable At the Existentialist Café: Freedom, Being and Apricot Cocktails. I’d never have guessed that phenomenologist Maurice Merleau-Ponty was good at dancing the Jitterbug.

My love story

I fell in love with my first wife, Doris, as an Army lieutenant serving in Germany. She’s a German who spoke fluent English when I met her. I still spoke some German, having lived in Vienna  for four years, when I was in middle school. Doris was my first lover, still living with her parents; but we soon found an apartment and moved in together. Believing that we were destined to grow old together, we got married – much to the relief of her parents. I had a Top Secret security clearance and had to get permission from the Army to marry a foreign national.

We had an unconventional marriage. Although we were in love, we discovered that neither of us was reflexively jealous, or a conventional thinker. We read the popular book Open Marriage, by Nena and George O’Neill to one another, and discussed the option of having other lovers. Some open marriages are monogamous. Only one chapter of the book is about the option of having other lovers, and the O’Neills  expressed their dismay at the wide perception that open marriage automatically meant polyamory. Open marriage is a concept much larger. It’s a concept – radical for its day – of the marriage bond as an ongoing choice to be together in a loving, committed relationship, as equals. We wrote our own wedding vows, pledging to be together “as long as we both shall love.”

During the six years of our marriage, Doris and I each had other lovers, and jealousy wasn’t a problem for either of us. We usually got to know and like one another’s lovers, and there was never any secrecy or deception. We never considered ourselves “swingers,” and we didn’t seek out strangers to have sex with. It’s just that we had the option to become lovers with some of our opposite-sex friends. When we divorced, amicably, it wasn’t due to our polyamory. We remained friends and, for several years, lovers. Even after the divorce, my parents still treated Doris as a family member. She lives in Germany now, and we remain close friends to this day.  My wife Maria and I visited her two years ago.

Doris came to visit me in Beaufort, SC after our divorce and, to my delight, she and Maria hit it off right away. Maria and I were lovers, but at that point we were seeing other people, too. Years later, Doris told me that she’d regretted our divorce, and had hoped to “win me back.” But when she saw how Maria and I were together, she knew that we were meant for each other. Despite this discovery, she was never jealous of Maria, and over the years they’ve come to be like sisters. They have three things in common: each is a lovely woman, they are among the most honest people I’ve ever known, and neither of them has a mean bone in her body.

I knew from early-on in our relationship that I wanted to marry Maria. She had just divorced her husband of seventeen years, and I knew that she needed to “play the field” before she might decide that she wanted to spend her life with me. (I feared that I might turn out to be her “transitional man.”) She knew that Doris and I had had a polyamorous open marriage but she knew, once she decided to marry me, that she wanted our marriage to be monogamous. We’ve both been faithful to one another since the day we agreed to marry, and I’ve never regretted giving up a polyamorous lifestyle. I consider our marriage to be an open marriage because we’re autonomous equals, neither of us tries to control or dominate the other, and we’ve been together in a committed relationship for thirty years out of loving choice, not momentum or a sense of obligation.

For a polyamorous open marriage to work, both partners have to want it, to trust one another and be trustworthy, and to always remember that theirs is the primary relationship in both lives. I have friends who have had a polyamorous open marriage for over forty years. It’s my belief that polyamory can be a valid choice in a loving marriage. While most marriages probably need to be grounded on a pledge of marital fidelity, I don’t consider monogamy to be morally superior to polyamory. It’s just a choice that some loving couples can make.

I don’t miss having other lovers because I’m happily married to the love of my life, who isn’t polyamorously inclined. But I can still tell Doris that I love her, over the phone or in person, and Maria isn’t jealous. Doris and I get along better as brother and sister than we did as a married couple. I have the good fortune of still being a close friend to my first lover, and one of the great joys of my life is to see and hear Doris and Maria talking and laughing together. Even if they’re laughing about me.

Suicide prevention

While the act of suicide is sometimes a long-considered, planned option which nobody can prevent, most suicide attempts are impulsive. According to one study, approximately one quarter of the people who try to kill themselves do so within five minutes of their decision to attempt suicide. Only a small fraction of people who survive a suicide attempt go on to die by their own hand. Throughout my career as a psychologist, I assessed many people shortly after a suicide attempt. A question I always asked of them was, “Are you glad that you’re still alive?” Almost all of them were glad that their suicide attempts had failed. I concluded that most suicide attempts are mood-specific behaviors, often involving intoxication on alcohol or other drugs. Once their mood changes, or they sober up, they no longer want to end their lives.

While in grad school, I volunteered as a telephone crisis hotline worker. I was trained to talk to people who were in crisis, to keep them from engaging in attempts to harm themselves or others. From early in my clinical practice I was called on to evaluate the suicide potential of clients. I learned that many people who attempt suicide are ambivalent about living. “To be, or not to be; that is the question.” At the core of this ambivalence is the issue of existential meaning.

One of the major existential therapists of the twentieth century was Viktor Frankl, an Austrian psychiatrist that I’ve written about in previous posts. His book Man’s Search for Meaning was based on his experiences as a survivor of a Nazi death camp. He observed that in such a hellish environment, those who fought to live were people who had a sense of meaning in their lives. He called his method of psychotherapy logotherapy (logos means “reason” or “plan” in Greek), and his therapeutic approach was to help patients find, or create, meaning in their lives.

Lives bereft of meaning are empty lives, but sometimes the vacuum can be filled. Although I was able to help some suicidal clients to find something to live for, one of my severely depressed therapy clients died by his own hand. It was the worst thing that happened in my career. I really liked “Allen,” saw strengths and personal qualities that he couldn’t see, and worked in therapy to help him find reasons to go on living. I saw him on Wednesday afternoons, and he always kept his appointments. When he didn’t come in one Wednesday, I immediately called his apartment. When he didn’t answer after several tries, I looked up his address and drove to his apartment. When he didn’t come to the door when I knocked and rang the bell, I intuited that he was dead, inside. Sadly, this proved to be the case. It turned out that he’d bought a gun that morning, gone home, and used it. On a Wednesday, instead of keeping his therapy appointment.

I went through predictable self-recriminations and judgments. Could I have done anything differently that would have prevented his suicide? But I recognized this as a question that could never be answered. My colleagues knew that I was grieving as if I’d lost a family member, and supported me in my grief process. A peer review of my clinical records found that I’d done and documented everything properly, in terms of recognizing and dealing with Allen’s suicide risk.

A few years ago a close friend committed suicide. She suffered from bipolar disorder, and had confided in Maria and me that she would take a drug overdose in certain future hypothetical situations. She said it matter-of-factly, and wasn’t depressed when she said it. We knew that there was nothing we could say that would change her mind. We hoped that she’d never find herself in one of those imagined situations.

Philosophically, I’m torn on the issue of the “right to die,” because if suicide were to be legalized, it’s inevitable that some depressed people would convince themselves – or be convinced by others – that it was their duty to die, perhaps because they felt useless, or they wanted to leave an inheritance, rather than spend their money on their own medical care in old age. I’m no longer a therapist, but if I knew that someone was acutely suicidal, I’d do whatever I could to try to prevent an impulsive suicide attempt. (Many times, as a Designated Examiner in the Probate Court, I recommended involuntary hospitalization for suicidal people.) But once a person has suicided, I don’t make judgments about their decision to end their life. I don’t have the authority to judge.

Most people who end their own lives do it to escape intolerable pain – whether physical or emotional. Allen killed himself because he could no longer endure living with severe depression. His life had no meaning worth living for. I tried unsuccessfully to help him find reasons to live. Albert Camus considered suicide to be “the fundamental question of philosophy.” He wrote, “I see many people die because they judge that life is not worth living. . . . I therefore consider that the meaning of life is the most urgent of questions.”

Which takes us back to Viktor Frankl, who found meaning in the Hell of a Nazi death camp, survived, and went on to be a founder of the humanistic psychology movement.

Paddy Chayefsky

I’ve been a cinema buff all of my life, and one of my favorite screenwriters is Paddy Chayefsky. He wrote the screenplays for some of my favorite movies – most of them dark comedies. In this post I’ll write about my three favorite movies scripted by Chayefsky. Those of you who’ve read my previous philosophical and metaphysical posts will appreciate why the one Chayefsky  movie I’ll cover, that is not one of his dark satires, takes us deep into the realms of ontology and quantum physics.

The first Chayefsky movie that captivated me was The Americanization of Emily (1964), a WWII satire starring James Garner, as a US Naval officer, and Julie Andrews, as an English Army driver. I regard it as one of the best anti-war movies ever made. The Allied forces in England are awaiting D-Day, and Garner works for an Admiral. He’s an admitted coward who thinks his job as a “dog robber” (procurer of whatever the Admiral wants) will keep him out of combat. He meets Emily, who hates war, having bedded one too many soldiers who have since died in combat. She falls for the charming American officer and is glad that he’s a coward, and unlikely to participate in the coming invasion. Powerful people going mad is a recurring theme in Chayefsky satires. In this case it’s the Admiral, who goes off the deep end and decides that he wants Garner’s character to be the first man to land on Omaha Beach, so he can film the Allied landing! I remember the essence of a powerful anti-war speech in the movie, about how honoring the fallen with medals and flags and parades ultimately serves to glorify and perpetuate warfare.

Chayefsky’s best-known film was Network (1976), starring Peter Finch as a network news anchor, and Faye Dunaway as his flint-hearted producer. Finch won an Oscar (posthumously) for his portrayal of Howard Beale, whose increasingly unhinged behavior from behind the news desk leads to higher ratings. The network exploits his growing madness to get more market share, and hires fortune tellers and performers to make the news broadcast more entertaining. The best-known scene in Network  is when Beale, rain-soaked and disheveled, exhorts his audience to stop watching, open a window, and scream, “I’m mad as hell and I’m not going to take it anymore!” He goes on to tell his audience to tune in and watch him blow his brains out on live TV. It’s savage social satire, with brilliant dialogue. I’d hoped when I first saw it that it would prove to be an inoculation, to prevent the continuation of the trend of chatty news and “infotainment” on network news broadcasts. But, alas, it proved to be predictive, not preventive. There was a time when network news organizations didn’t compete for ratings, and pretty much stuck to news reporting. Today, the Evening News  greatly resembles the circus depicted in Network.

The third Chayefsky film I’ll cover is Altered States (1980), which starts out as science fiction, but turns out to be a love story. Chayefsky became fascinated with the work of consciousness researcher John Lilly, and did a lot of reading about psychedelic substances before writing his only novel, Altered States. The book was adapted for the screen by it’s author, and the movie was directed by British bad boy director Ken Russell. It stars William Hurt as Eddie Jessup, a brilliant neuroscientist obsessed with consciousness research and plagued by existential angst. Blair Brown co-stars as his wife, a brilliant biologist who has to live with her husband’s emotional distance. Dr. Jessup is willing to be his own guinea pig and ingest strange psychoactive substances in the course of his research. One day, while he’s alone in the lab for an unauthorized “trip” in a flotation tank, his body reshapes itself, in an evolutionary regression. He temporarily becomes a primate, an early ancestor of man.

Accounting for this transformation requires a paradigm shift in the relationship between corporeality and consciousness. One school of thought (material realism) holds that consciousness is an epiphenomenon of being a complex biological organism: it serves to enable the organism to survive. The other major school of thought (monistic idealism) posits that physical reality arises out of consciousness. Dr. Jessup has personally experienced a physical transformation that his mind enabled, and his new understanding of the nature of reality has terrifying metaphysical implications. He loses all control of the now-constant shapeshifting and becomes something monstrous, damned. He is rescued from the Abyss by the power of love.

I recommend the novel as well as the movie. Chayefsky’s name doesn’t appear in the film credits, because of disputes with Ken Russell. Russell’s contract specified that he couldn’t edit out any of the dialogue in Chayefsky’s script. He kept to the letter of the contract, but had some scenes with multiple overlapping conversations going on at once. Chayefsky didn’t like that, and didn’t want his name associated with the film. What dialogue you can make out is brilliant and thought-provoking, but you’d have to read the book to fully grasp the depth of Chayefsky’s speculations about the nature of consciousness and its relationship to physical reality. Apparently the book wasn’t widely read, but it remains one of my favorite modern novels.